Privacy policy

We reserve the right to make changes to this Privacy Policy at any time and for any reason. We will alert you about any changes by updating the “Last Updated” date of this Privacy Policy. Any changes or modifications will be effective immediately upon posting the updated Privacy Policy on the Site, and you waive the right to receive specific notice of each such change or modification.
You are encouraged to periodically review this Privacy Policy to stay informed of updates. You will be deemed to have been made aware of, will be subject to, and will be deemed to have accepted the changes in any revised Privacy Policy by your continued use of the Site after the date such revised Privacy Policy is posted.

1. COLLECTION AND USE OF PERSONAL INFORMATION
We may collect information about you in a variety of ways. The information we may collect on the Site includes:

Personal Data:
Personally identifiable information, such as your name, shipping address, email address, and telephone number, and demographic information, such as your age, gender, hometown, and interests, that you voluntarily give to us when you register with the Website or when you choose to participate in various activities related to the Website. You are under no obligation to provide us with personal information of any kind, however, your refusal to do so may prevent you from using certain features of the Website. We may also use personal information for internal purposes such as auditing, data analysis, and research to improve Feridora’s products, services, and customer communications.

Derivative Data:
Information our servers automatically collect when you access the Website, such as your IP address, your browser type, your operating system, your access times, and the pages you have viewed directly before and after accessing the Site.

Financial Data:
Financial information, such as data related to your payment method (e.g., valid credit card number, card brand, expiration date) that we may collect when you purchase, order, return, exchange, or request information about our services from the Website. We store only very limited, if any, financial information that we collect. Otherwise, all financial information is stored by our payment processor Razorpay, you are encouraged to review their privacy policy and contact them directly for responses to your questions.

Data From Customer Activities:
We may also collect information regarding customer activities on our Website and from our other products and services. This information may be aggregated and used to help us provide more useful information to our customers and to understand which parts of our Website, products, and services are of most interest. Such aggregated data shall be considered as non-personal information for the purposes of this Privacy Policy. In the event we combine any non-personal information along with any personal information, the combined information will be treated as personal information for as long as it remains combined.

Cookies and Other Technologies:
www.feridora.com uses cookies (very small files that are sent by the website to the customer's computer or other access devices), which it can access when customers visit its site in the future. These cookies enable the customers to browse the website and use its features such as shopping baskets and wish lists. We use these cookies to measure and analyze how the customers use the website. This allows us to continuously improve the website and the customer's shopping experience. When browsing or shopping online, the website will remember preferences the customer makes (for example, customer's username, language, or location). This makes their browsing experience simpler, easier, and more personal. These cookies are used to deliver relevant adverts. In addition, they limit the number of times customers see an advertisement as well as helping us measure the effectiveness of the advertising campaigns. By using Feridora’s website, the customer agrees that it can place these types of cookies on the customer's device and access them when they visit the site in the future. If customers want to delete any cookies that are already on their computer, please refer to the help and support area on the internet browser for instructions on how to locate the file or directory that stores cookies.

2. DISCLOSURE OF YOUR INFORMATION
We may share information we have collected about you in certain situations. Your information may be disclosed as follows:

i. By Law or to Protect Rights:
If we believe the release of information about you is necessary to respond to legal processes, to investigate or remedy potential violations of our policies, or to protect the rights, property, and safety of others, we may share your information as permitted or required by any applicable law, rule, or regulation. This includes exchanging information with other entities for fraud protection and credit risk reduction.

ii. Third-Party Service Providers:
We may share your information with third parties that perform services for us or on our behalf, including payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance.

iii. Marketing Communications:
With your consent, or with an opportunity for you to withdraw consent, we may share your information with third parties for marketing purposes, as permitted by law.

iv. Third-Party Advertisers:
We may use third-party advertising companies to serve ads when you visit the Website. These companies may use information about your visits to the Website and other sites that are contained in web cookies in order to provide advertisements about goods and services of interest to you.

v. Other Third Parties:
We may share your information with advertisers and investors for the purpose of conducting general business analysis. We may also share your information with such third parties for marketing purposes, as permitted by law.

3. SECURITY OF DATA
The security of your personal information is important to us. YOU & ME CO.  takes precautions, including administrative, technical, and physical measures, to safeguard your personal information against loss, theft, misuse, and unauthorized access, disclosure, alteration, or destruction.

4. MODIFICATION
www.feridora.com reserves the right to amend this Privacy Policy at any time. The policies, as and how modified, shall be updated on the Website, and the same shall be notified on the Website. We encourage you to review this Privacy Policy whenever you visit our Website to understand how your personal information is used.

5. LEGAL DISCLAIMER
www.feridora.com reserves the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court order, or legal process.